Our Demographics
Our Home Magazine Shows Bakersfield Homeowners How to Improve Their Living Spaces. When you partner with the Bakers eld Home Magazine, you engage and a uent and passionate audience of homeowners. We are the ONLY monthly direct mailed home improvement publication in the valley dedicated to helping contractors and home improvement professionals reach their target demographic. Our readers build their nests to reflect their lives—with perfectionism and pride. They trust us to match them with quality home improvement professionals worthy of a place in their homes.
Demographics
In the Bakersfield Market, we are currently reaching over 50,000 homes. The average home we deliver to has a home value of $305,000 and the average household income is over $98,000. We are mailed to verified homeowner-occupied homes so that we are reaching the decision makers and not renters.
We reach these 50,000 homes through two separate mailings. Each month we mail to a list of 25,000 and we rotate between two lists, in order to reach 50,000.
The Bakersfield Home Magazine reaches 50,000 homes in the course of a 2-month period. To accomplish this we have created two lists of 25,000 homes each (lists A & B). We gathered demographic information on the TOP 50,000 home-owners in Bakersfield and split that list into two mailing lists. 25,000 are mailed out one month and the other 25,000 the following publication. By expanding our list our advertisers are able to double their exposure while reaching the best demographic the home improvement industry could ask for.