In the Fresno Market we are currently reaching over 40,000 homes. The average home that we reach has a home value of $370,000 and the average household income is over $165,000. We are mailed to verified home owner occupied homes, so that we are reaching the decision makers, and not renters.
We reach these 40,000 homes through two separate mailings. Each month we mail to a list of 20,000 and we rotate between two lists, in order to reach 40,000.